Muurbloem Logo
Independent Hotel Show 2022
Muurbloem Logo
Independent Hotel Show 2022

Independent Hotel Show 2022


Hotel Independent Show 2019.

Location: RAI, Europaplein 24, Amsterdam, Nederland.

Stand J28

Date: 16 - 17 maart 2022

Open: 10.00 - 18.00 uur


Special designs for this project:

Muurbloem stand - textile frames

Innovation Stage - wallpaper, special Dot Show chandelier

Wallpaper for business lounge







Having returned from presenting two days at the Independent Hotel Show Amsterdam, we are full of inspiration and positive energy for the future. Finally, we were able to meet with old friends and make new acquaintance with hoteliers who are full of inspiring passion. Please join us in looking back at a successful edition. We presented our services as an award-winning design studio for hospitality, and shared our inspiration of local culture and international soft furnishing designs with our visitors. As designers with previous experience in hospitality and facility services we know the ins and outs of running a hotel, which is what makes our turn-key project solutions not only unique, but also practical and long-lasting. We shared our expertise about the importance of values and identity when it comes to hospitality, and how these can contribute to a hospitality environment that will make guests come back.

Want to know more about our services?
Call our general manager Bart van de Kerkhof for more information!




As key design partner of the 2022 edition of the Independent Hotel Show Amsterdam, Muurbloem design studio was invited to provide the design for a bustling Innovation Stage. Our challenge was to create an unforgettable hospitality experience that embodies the spirit of innovation, while also considering the shifting restrictions with regards to social distancing and public hygiene.

Being a creative design studio for hospitality, we not only execute characteristic hotel interiors with the distinctive Muurbloem-touch, but we also design and produce unique collections of interior products for business and hospitality. More than any other type of business, hospitality is grappling with the question of how to offer a welcome experience in a post-pandemic world, with its increased focus on sterility compromising the senses of touch, taste, and smell.

Like a sign of the times, right before the pandemic, we were inspired to design the extra-ordinary BOBIJN print-collection for carpet, wallpaper and curtains. Inspired by the craft of handweaving, BOBIJN is a collection of textures that increases the welcoming capabilities of any space. During our design process we were reminded of the words of the noted Finnish architect Juhani Pallassmaa:


"Vision reveals what the touch already knows."


This means that our eyes collaborate with the other senses. When we see marble, we know it is hard and cold because we’ve touched marble before. When we see a tomato, our mouth fills with water because we know it to be sweet and juicy. Through our eyes we can touch and taste the world, and if we are able to create an interior that consistently stimulates the senses, we can inspire an incredible sense of hospitality!


Our design for the Innovation Stage weaves the narrative thread of welcoming warmth and softness into the literal fabric of hospitality. The word ‘fabric’ is our key to great hospitality, referring to (1) cloth, as well as (2) the walls, floor, and roof of a building, but also (3) the basic structure of culture and society. This colourful design from the BOBIJN collection proves a perfect background for a dazzling event space, which consistently carries the experience of handicraft and fabric into the seating, with its interlaced rotan strands as well as in the lighting decorative glass strands of the custom-designed Dot Show chandelier hanging over our esteemed speaker-guests.


All-in-all an inspiring environment that offers the right balance between stimulation and comfort, perfect for taking part in engaging conversations about the innovations that will move the business of hospitality forward!


"The award for the most beautiful stage goes to Muurbloem design studio! We've never ever had such a beautiful stage in the history of the Independent Hotel Show." - Mieke Berkers, event manager, Montgomery Group




Our lead interior designer Robert Westerveld participated in a panel talk about Sensory Design: Imagining the impossible in which he shared the Muurbloem-approach to creating hospitality experiences for which guests come back, without it having to cost the world.

Want to know more? 
Call our lead interior designer Robert Westerveld for more information!


"The BACK OF HOUSE is the most overlooked during hotel renovations, but how can you expect your employees to give a warm welcome to your guests when they are not met with the same hospitality in their work environment?" - Robert Westerveld, lead interior designer, MUURBLOEM design studio




Onze Rainforest wallcovering uit de Botanic Garden collectie sierde de wanden van de Montgomery Group business lounge!




We would like to extend our gratefulness to our partners for their contribution to our presentation:

  • WoodUpp - wood panels
  • Bentley - iron, welcome tray, water cooker, hairdryer
  • Hotel Suppy - minibar, safe
  • - LED lighting
  • Abet Laminati - HPL sheets
  • Inventio - tailor-made furniture
  • Ege carpets - carpet
  • Wonders chair gallery - Eikund fluffy chair